Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising. (Q49663387)
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scientific article published in October 2017
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising. |
scientific article published in October 2017 |
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising. (English)
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Kristen Kiernicki
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Donald W Helme
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1 October 2017
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34
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284-301
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4
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