At 125 Years, a Rechristening for The Herald Tribune (Q100296281)
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news article published on 25 February 2013
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | At 125 Years, a Rechristening for The Herald Tribune |
news article published on 25 February 2013 |
Statements
At 125 Years, a Rechristening for The Herald Tribune (English)
1 reference
Stephen Dunbar-Johnson, publisher of The International Herald Tribune, said in an interview that the name change was driven by “extensive research” showing that there was substantial potential, under the new name, to increase the number of international subscribers to the digital editions of The New York Times.Mr. Dunbar-Johnson said the name change would be accompanied by new investments aimed at enhancing the paper’s international appeal. New employees will be hired to work on NYTimes.com — currently the combined Web site of The New York Times and The Herald Tribune — in Europe and Asia, he said.The renamed paper will remain based in Paris, where it was founded 125 years ago as the European edition of The New York Herald, Mr. Dunbar-Johnson said. It will also keep its sizable office in Hong Kong where the Asian edition is edited. Mr. Dunbar-Johnson said there also would be investments in other locations. Until the fall it will continue to be published as The International Herald Tribune. (English)
Eric Pfanner
Christine Haughney