Investigating value propositions in social media: studies of brand and customer exchanges on Twitter (Q112465058)
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2020 doctoral thesis by Mostafa Alwash at University of Otago
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Investigating value propositions in social media: studies of brand and customer exchanges on Twitter |
2020 doctoral thesis by Mostafa Alwash at University of Otago |
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Investigating value propositions in social media: studies of brand and customer exchanges on Twitter (English)
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Customer engagement
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Natural Language Processing
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2020
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