Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes. (Q112576272)
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2014 doctoral thesis by Paula Arbouw at University of Canterbury
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes. |
2014 doctoral thesis by Paula Arbouw at University of Canterbury |
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Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes. (English)
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Incongruence
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number of arguments
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University of Canterbury. Marketing, management and entrepreneurship
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2014
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