Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness (Q112931435)
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2016 doctoral thesis by Huw O'Connor at University of Waikato
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness |
2016 doctoral thesis by Huw O'Connor at University of Waikato |
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness (English)
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organisational structure
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absorptive capacity
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Advertising Agency
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O'Connor, Huw
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2016
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