Marketing actions can modulate neural representations of experienced pleasantness (Q30481287)

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Marketing actions can modulate neural representations of experienced pleasantness
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    Marketing actions can modulate neural representations of experienced pleasantness (English)
    Hilke Plassmann
    John O'Doherty
    Baba Shiv
    Antonio Rangel
    14 January 2008
    105
    1050-1054

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