When choice is demotivating: can one desire too much of a good thing? (Q33929999)

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  • When choice is demotivating: Can one desire too much of a good thing?
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When choice is demotivating: can one desire too much of a good thing?
scientific article
  • When choice is demotivating: Can one desire too much of a good thing?

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When choice is demotivating: can one desire too much of a good thing? (English)
When choice is demotivating: Can one desire too much of a good thing? (English)
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Sheena S. Iyengar
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Mark R. Lepper
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1 December 2000
2000
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