Threatening communication: a qualitative study of fear appeal effectiveness beliefs among intervention developers, policymakers, politicians, scientists, and advertising professionals (Q34782257)
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scientific article
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English | Threatening communication: a qualitative study of fear appeal effectiveness beliefs among intervention developers, policymakers, politicians, scientists, and advertising professionals |
scientific article |
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Threatening communication: a qualitative study of fear appeal effectiveness beliefs among intervention developers, policymakers, politicians, scientists, and advertising professionals (English)
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Gerjo Kok
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Robert A C Ruiter
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Gjalt-Jorn Y Peters
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20 September 2013
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