The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns (Q35005321)
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scientific article
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English | The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns |
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The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns (English)
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Dolores AlbarracĂn
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G Tarcan Kumkale
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1 June 2010
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40
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6
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1325-1356
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