Consuming now or later? The interactive effect of timing and attribute alignability (Q40425508)
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English | Consuming now or later? The interactive effect of timing and attribute alignability |
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Consuming now or later? The interactive effect of timing and attribute alignability (English)
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Gal Zauberman
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Selin A Malkoc
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Canan Ulu
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1 May 2005
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16
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5
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411-417
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