Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands (Q47767409)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands |
scientific article |
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Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands (English)
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Michael Schaefer
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Michael Rotte
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5 July 2007
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1165
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98-104
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