Moving toward a theory of normative influences: how perceived benefits and similarity moderate the impact of descriptive norms on behaviors. (Q48472579)
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scientific article published in July 2005
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English | Moving toward a theory of normative influences: how perceived benefits and similarity moderate the impact of descriptive norms on behaviors. |
scientific article published in July 2005 |
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Moving toward a theory of normative influences: how perceived benefits and similarity moderate the impact of descriptive norms on behaviors. (English)
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Rajiv N Rimal
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Maria K Lapinski
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Rachel J Cook
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Kevin Real
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1 July 2005
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10
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5
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433-450
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