Affect and memory in advertising: an empirical study of the compensatory processes (Q51122732)
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scientific article published in August 1995
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Affect and memory in advertising: an empirical study of the compensatory processes |
scientific article published in August 1995 |
Statements
Affect and memory in advertising: an empirical study of the compensatory processes (English)
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Chebat JC
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Laroche M
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Badura D
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Filiatrault P
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1 August 1995
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135
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4
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425-437
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