Easy on the mind, easy on the wallet: the roles of familiarity and processing fluency in valuation judgments. (Q51947879)
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scientific article published in October 2008
Language | Label | Description | Also known as |
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English | Easy on the mind, easy on the wallet: the roles of familiarity and processing fluency in valuation judgments. |
scientific article published in October 2008 |
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Easy on the mind, easy on the wallet: the roles of familiarity and processing fluency in valuation judgments. (English)
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Adam L Alter
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Daniel M Oppenheimer
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1 October 2008
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15
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5
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985-990
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