Advertising and publicity: An information processing perspective (Q56209943)
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article by Kenneth R. Lord & Sanjay Putrevu published March 1993 in Journal of Economic Psychology
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising and publicity: An information processing perspective |
article by Kenneth R. Lord & Sanjay Putrevu published March 1993 in Journal of Economic Psychology |
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Advertising and publicity: An information processing perspective (English)
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March 1993
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14
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1
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57-84
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