Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (Q56335097)

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Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
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    Statements

    Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (English)
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    C. Whan Park
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    S. Mark Young
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    February 1986
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    23
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    1
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    11
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