Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (Q56335097)
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Language | Label | Description | Also known as |
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English | Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation |
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Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (English)
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February 1986
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23
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1
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11
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