What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes (Q56659891)

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What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes
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    What to Convey in Antismoking Advertisements for Adolescents:The Use of Protection Motivation Theory to Identify Effective Message Themes (English)
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    Cornelia Pechmann
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    Guangzhi Zhao
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    Marvin E. Goldberg
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    Ellen Thomas Reibling
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    April 2003
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    67
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    2
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    1-18
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