The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages (Q58835517)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages |
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The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages (English)
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May 2009
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45
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3
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535-541
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