When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) (Q61050990)

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When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)
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    When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa) (English)
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    Gerald Gorn
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    Michel Tuan Pham
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    Leo Yatming Sin
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    January 2001
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    11
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    1
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    43-55
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