United Soybean Board (Q7889174)
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a research and promotion (R&P) program of the USDA Agricultural Marketing Service to develop and expand markets for soybeans and soybean products
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | United Soybean Board |
a research and promotion (R&P) program of the USDA Agricultural Marketing Service to develop and expand markets for soybeans and soybean products |
Statements
2013
Message in a Bottle - Increasing Market Demand for Soybean Oil (English)
The United Soybean Board charged MSL Seattle to drive awareness, acceptance and demand of commodity and new soybean oils. Our plan met or exceeded all objectives. We promoted “vegetable oil is soybean oil” and its benefits to consumers and influencers. As a result, soybean oil product sales increased 62 percent. Opposition to food biotechnology (GMOs) – a primary soybean growing method – was met with influencer education about the safety and advantages. We marketed new soybean oils to the food industry. Among foodservice operators, high volume oil users, 80% are now aware of and nearly one-third are testing new soybean oils.Marketing business to business includes programs designed to introduce new products, or promote existing products or services to a business audience. (English)
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Identifiers
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21,776
19 November 2009
3 July 2020
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Sitelinks
Wikipedia(1 entry)
- enwiki United Soybean Board